We all want to sell something:

a product, a business idea, a service, a lifestyle, a concept, a passion project... In this course you will gain the CONFIDENCE to sell ANYTHING by being YOURSELF. After building a brand that has reached millions of people worldwide, I want to share EVERYTHING I know to help you (or your business) become who you're meant to be. I'll be sharing my step-by-step process on:

  • How to strategically develop your PERSONAL BRAND to reach and resonate with your ideal audience

  • How to leverage social media to build an ENGAGED COMMUNITY and grow it organically

  • How to earn your community's trust and MONETIZE your content creation efforts

  • How to effectively COMMUNICATE your ideas and leave people craving for more

  • How to HUMANIZE your brand, and INSPIRE others through your story and message

6 sessions with me!

Over 14 hours of content that is fun to watch, easy to digest and instantly applicable to your brand!

  • 1) COURAGE & CONFIDENCE

    This module will tackle all those mental barriers that are holding us back from putting ourselves out there. We will re-wire our brains to turn perceived obstacles into opportunities and build for ourselves a world of endless possibilities

  • 2) AUTHENTICITY

    Becoming my authentic self is what brought me where I am today. I decided to follow my own lead, and hey, look where that got me! I want to teach you the tools to uncover who you already are, own it and double down on yourself (this is my favorite class and it will be yours as well, the subject is... YOU)

  • 3) SELF BRANDING

    Once you are comfortable with who you are, AS YOU ARE, we are going to be defining your values, your USP (unique selling proposition) and your tone. I will teach you everything I learned in my masters in branding and how to apply that to brand YOURSELF, in a way that only YOU can own it 🔥

  • 4) VALUABLE CONTENT

    Building a loyal social media following has provided me with a platform to share ideas, learn from others, test initiatives, and promote products and services I deeply believe in. The most important thing is to create the right kind of content to attract the right kind of audience. This is where you'll learn all the ways to add value, and how to craft the perfect post.

  • 5) WAYS TO GROW

    This class will be all about GROWING your social media following. It is what will help you scale your brand, your business and your impact in this world. I'm currently at 130k followers, so I may know a thing or two!

  • 6) SELLING UNAPOLOGETICALLY

    This module will give you the tools and the hacks to confidently talk about your product and business opportunity without sounding salesy. After all, you genuinely believe in what you're doing. It's just a matter of drawing people's attention instead of having to annoyingly beg for it 🙌🏼

Bonus material

If you buy this program you will also get:

  • 100-Day project webinar

    I created a 1-hour webinar to teach you how to create your own 100-Day project and be successful at it! You will receive access to this webinar at the end of the program so you can put everything you learned into action!

  • Design class with MY designer!

    My designer, @sophionpaper, created an extra class to teach you what she knows about color, typography, design elements, hacks, tips, ideas and basic design knowledge that can take anyone's visuals to the next level!

Course curriculum

Start watching module 1, COURAGE, as soon as you buy this program! Every week you will have a new module available to watch and work on 🔥

  • 1

    First thing's first!

    • Welcome!!!!
    • Book Launch Event
    • Good-looking Wallpapers for you!
  • 2

    COURAGE

    • 1- Courage and Confidence
    • 2- Fear STOPS us
    • 3- Success is personal
    • 4- Comfort VS. Growth
    • 5- Unlearning Failure
    • 6- Facing Rejection
    • 7- Criticism
    • 8- The Impostor Syndrome
    • 9- Authenticity & RECAP!
    • Class 1 PDF
    • New Wallpapers! "Unapologetically Me"
    • EXERCISE 1: Let's talk about "SUCCESS"
    • EXERCISE 2: About your "PURPOSE"
    • EXERCISE 3: Facing REJECTION
    • EXERCISE 4: Into the FUTURE
  • 3

    AUTHENTICITY

    • 1- Stand out and still belong
    • 2- Who you are
    • 3- Self Branding
    • 4- Defining Your Values
    • 5- Identifying Your Tone
    • 6- Your Unique Selling Proposition (USP)
    • 7- Vulnerability
    • 8- Don't Google This
    • 9- RECAP (with Noah)
    • Class 2 PDF
    • Download Instagram Stories!
    • EXERCISE 1: Your Values
    • EXERCISE 2: Your Tone
    • EXERCISE 3: Your USP
    • EXERCISE 4: The byproduct of your GREATNESS
  • 4

    YOUR BRAND

    • 1-Your personal brand
    • 2-Who are you talking to
    • 3-No one wants to be a target
    • 4-Your Manifesto
    • 5-Your story
    • 6-Speaking TIPS from a Keynote Speaker
    • 7-RECAP third class
    • Download the class PDF!
    • Instagram Stories (download)
    • EXERCISE 1: Your ideal audience
    • EXERCISE 2: Your CORE message
    • EXERCISE 3: Writing your Manifesto
    • EXERCISE 4: Telling your STORY
  • 5

    INSTAGRAM STRATEGY

    • 1-Instagram
    • 2-Cult like tribe
    • 3-Brand Guidelines
    • 4-Add value or don't post
    • 5-Elements of a valuable post
    • 6-Your strategy
    • 7-Your Profile
    • 8-Highlights
    • 9-RECAP
    • Download class PDF!
    • Instagram Stories
    • EXERCISE 1: What's you GOAL?
    • EXERCISE 2: Your brand guidelines
    • EXERCISE 3: Post categories
    • EXERCISE 4: Your Instagram GRID
  • 6

    MAKE IT PRETTY (Design for Dummies and not so Dummies)

    • 1-Who is Sophi without an E
    • 2-Color
    • 3-Typography
    • 4-Images
    • 5-Creative process + Procreate
    • Instagram Stories
    • Download Class PDF!!
    • EXERCISE 1- Let's create our mood boards
    • EXCERCISE 2- Let's build your color palette
    • EXCERCISE 3- Let's pick our Fonts
    • EXCERCISE 4- Let's put it all together
  • 7

    INSTAGRAM CONTENT + ENGAGEMENT

    • 1-Content and Engagement
    • 2-Writing for Instagram
    • 3-From beginning to end
    • 4-Call to action
    • 5-Clean up
    • 6-Image
    • 7-Post it
    • 8-Bad News
    • 9-Stories
    • 10-Ways to grow
    • 11-RECAP
    • Download the class PDF!
    • Instagram Stories
    • EXERCISE 1: Craft your first POST
    • EXERCISE 2: Engaging Stories
    • EXERCISE 3: Let's COLLAB
    • EXERCISE 4: Package it nicely
  • 8

    MAKE IT HAPPEN

    • 1- Shake it!
    • 2- Create your own LUCK
    • 3- Believe in yourself
    • 4- One project at a time
    • 5- Build your team
    • 6- How to go and grab it
    • 7- Charging for your products
    • 8- Be your best self (even when you don't feel like it)
    • 9- Want this more than you fear it (and dance party)
    • Download Class PDF
    • Download your lovely DIPLOMA!
    • The Unapologetic Club 10 Commandments
    • Download: Now What? PDF
  • 9

    Q&A SESSION

    • Q&A

This program is for you if:

  • You’re struggling to get out of your own way, get over your fear of rejection/failure and take action towards a successful journey in your field

  • You want to sound genuine but you feel you sound the SAME as everybody else

  • You have a compelling story that is worth sharing but don’t know where to start or how to leverage it  

  • You want to be innovative and offer your products in an authentic way but you’re still looking for the RIGHT idea  

  • You’re struggling to create valuable and engaging content that resonates with more people outside of your circle

  • You want to grow on social media and become a leader in your industry but you haven’t been able to

  • You want to launch a business one day but have no idea WHAT you'd like to do (many people start this program without anything to sell, and figure it out along the way!)

Buy Fearlessly

30-day WARRANTY just in case!

The reason why I buy most of my expensive stuff in Bloomingdales is because if anything happens, I can always ask for a refund, so I buy fearlessly. Same here. You get 30 days to watch the entire program and if for some reason it doesn't fulfill your expectations you can email us at [email protected] and we will reimburse your investment. Luckily, this program will exceed your expectations. Otherwise, I wouldn't be offering this kind of warranty with so much confidence 😂😂😂

Investing in my personal brand has been the best decision of my life 🙌🏼 And it will be yours as well:

Most Recent Reviews

Impressively professional and practical as hell!

Andrea Romano

I have invested a lot of money on education (I am a geek with one career, two master degrees and two specialization diplomas) and I can say I have seen few t...

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I have invested a lot of money on education (I am a geek with one career, two master degrees and two specialization diplomas) and I can say I have seen few teachers with Michelle's capacity to deliver this level of professional yet practical and inspiring course. Michelle's experience, her professional background and her charisma mix perfectly in this course. Every class covered my expectations, but most of the exceeded them. I recommend this course to anyone who needs to start or revamp their brand presence in social networks.

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Wowwwwww! What an incredible course

fabiana martin

Speaking quite frankly, at the beginning when a friend of mine told me about this course, I was skeptical about it. But since I am hard headed and I love pro...

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Speaking quite frankly, at the beginning when a friend of mine told me about this course, I was skeptical about it. But since I am hard headed and I love proving myself wrong, I decided to give it a try. And OMG thank God I decided to venture myself into this course. Michelle is beyond incredible. She has sooooo much energy it is very contagious. I already had my brand but I was doubting about myself and where I was going with it. Since I started module 4 and 5 my spark came back and 100% inspired. I have done inspiring things to myself that I am very proud. Michelle thank you so so much... everyone needs to know about this course. Congratulations paisana!!! 💛💙❤️

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A MUST DO IN LIFE

Rosa Virginia Gubaira

When you hear, "Invest in yourself" I bet this is exactly what they mean. This is a course made for those who want to go big (and NOT go home), the game-cha...

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When you hear, "Invest in yourself" I bet this is exactly what they mean. This is a course made for those who want to go big (and NOT go home), the game-changers that need that last push and guide on how to do things in the most authentic way possible. Thanks, Michelle, this is EXACTLY what we all needed!

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Nailed it

Veronica Retana

I had taking a couple of courses on social media and branding before; however, this course is the BEST one ever for me ( and I know it could be for you too)....

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I had taking a couple of courses on social media and branding before; however, this course is the BEST one ever for me ( and I know it could be for you too). The content, the examples, the stories, the structure ( EVERYTHING) is so appealing and understandable that I was able to apply all the hacks in this course. I am so trilled I get to take this course! Michelle's energy, authenticity and help makes this course a must take.

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Such Valuable Content

Jerri St. John

Michelle is so amazing! She gives so much value for the cost of the course. I learn something new every single time she opens her mouth and I'm so excited a...

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Michelle is so amazing! She gives so much value for the cost of the course. I learn something new every single time she opens her mouth and I'm so excited about this great new information to move my business and my brand forward.

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Wonderful!!

Estefania Romero

I've taken several training courses and webinars in the past, and Michelle's has been one of my favorites. What I really appreciated about the training was h...

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I've taken several training courses and webinars in the past, and Michelle's has been one of my favorites. What I really appreciated about the training was how she gave specific examples of her life and gave practical tips that we can apply daily. It was very detailed and gave me a lot to think about. I also love how personable Michelle is and how she took the time to give us feedback and engage with our work. So wonderful to learn from her!! :)

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Sell Courageously!

Tori Kurtz

Wow. This course is phenomenal. I am such a supporter of Michelle, her work, and her story. I highly recommend this course. Especially for anyone hoping to f...

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Wow. This course is phenomenal. I am such a supporter of Michelle, her work, and her story. I highly recommend this course. Especially for anyone hoping to formulate their brand and organize their thoughts about their purpose. And for those who need a little social media guidance. It's extremely fun and helpful in so many ways. Michelle does an excellent job of staying true to her brand by sharing her methods of success transparently and vulnerably. She is so relatable and that was one of the most reassuring things about this course. You can do this, too! Thank you, Michelle!

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Amazing course 10000% recommended

Jessica Budik

Michelle’s course was completely refreshing and a wake up call to reflect on myself, my values and the things I would like to achieve. She breaks it down int...

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Michelle’s course was completely refreshing and a wake up call to reflect on myself, my values and the things I would like to achieve. She breaks it down into very simple steps but with such rich content and examples that carve a clear path on how to achieve my goals. She is such a natural and genuine speaker that I don’t want the class to end. 10000% recommended worth every penny!!!

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VERY WORH IT

Stephanie Essenfeld

This course was beyond amazing. It helped me identify areas of weakness that I had and learn exactly the tools that I needed to work on to get where I want ...

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This course was beyond amazing. It helped me identify areas of weakness that I had and learn exactly the tools that I needed to work on to get where I want to be in my business. I enjoyed every second of it. Michelle was very helpful with explaining everything in a way everyone would understand. I'm just so happy and grateful I was able to participate and fill myself up with so much valuable information. Thank you!!!

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Valuable content in just 6 classes.

Doris Jucht

Relevant content broken down with precision and details that anyone can use to take any business to the next level. A lot of updated information with consist...

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Relevant content broken down with precision and details that anyone can use to take any business to the next level. A lot of updated information with consistency and many examples that makes it understandable and doable. Highly Recommended!

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You NEED this course!

Michelle Faraco

This is by far the BEST course I have taken, ever. Why? Because it's practical. It gives you clear direction and how-to in order to actually go and imple...

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This is by far the BEST course I have taken, ever. Why? Because it's practical. It gives you clear direction and how-to in order to actually go and implement all your learnings. And oh my! The learnings you will have. I was able to identify where I needed to adjust, improve, change or build, in order to achieve the results I want to see in my business. So thankful for the opportunity to take this, and grow not only professionally but personally. Michelle- Thank you, for your time & energy in every single class.

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AWESOME!

Gabriela Correa

Definitely one of the best courses I have personally done. So many examples from real life, hints on how to do it yourself, good energy and a lot of value. H...

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Definitely one of the best courses I have personally done. So many examples from real life, hints on how to do it yourself, good energy and a lot of value. Highly recommended!

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About me

Michelle Poler

Hello Fears, Co-Founder

Michelle Poler

After going viral facing 100 fears in 100 days and graduating from the School of Visual Arts in NY with a masters in Branding, I decided to quit my job as Art Director in Advertising and become an entrepreneur. I joined forces with Adam, my husband, who also quit his job in finance to embark on this amazing journey with me. Together we've developed a thriving speaking business, two large and highly engaged Instagram tribes, a leading podcast show, written a couple of books, and now, we’re working on a series of online programs (like this one!) Our goal? To share all that we learn, our views, and our passion so you can also live your best life and inspire others to do the same. Sounds like a fantasy? To us as well. We just chose to live it. See you on the other side!

FAQ

  • Is this class LIVE or pre-recorded?

    This is a pre-recorded program that you can watch at your own pace! We recommend assigning one day a week to watch the class, and the following days to work on the exercises (Example: every Sunday you watch the class, and then use Monday-Thursday to work on your brand)

  • What if I have a question about the material?

    You can always email us at [email protected] and we will be there for you. Or, send a DM to @michellepoler or @hellofears, I tend to respond very quickly!

  • Will the content expire once the course is over?

    No. You will have a full year to watch the videos as many times as you'd like 🥳

  • If I'm not an entrepreneur, or an influencer, will this program be helpful?

    This is a program about YOU. About uncovering your most authentic self, increasing your self confidence and learning the tools that will help you put yourself out there. Maybe you are a therapist, a nutritionist or a doctor and want to have more patients; maybe you want to increase awareness about a topic you're passionate about like global warming, mental health or LGBTQ; or maybe you are a full time employee who wants to reach a higher position and be more unapologetic at work. Either way, this course will encourage you to kick ass – wherever you are in life.

  • What if I don't know sh*t about social media?

    I will not be teaching you how to use social media, I will be speaking about content strategies, design, copy, growth, etc. You will be able to apply that knowledge to any platform even though I will be using Instagram as the main example.

  • Further questions?

    No problem! Happy to help!! If you have questions about the program, or anything else, email us at [email protected] and Paula will be so happy to help you!

Let's do this together!